BrandManagement.com is backed by a powerhouse team of brand and social media consultants at WebiMax that have worked successfully on many large scale brand management services.
As Internet marketing experts we have evaluated many social monitoring and brand management tools throughout the years. We have taken the time to provide our thoughts on many of the brand management tools available on the market at this time. Granted some excel in different segments and there is no clear winner. It’s best to pull the data that best meets your needs from many of these great applications.
I must stress that these are only tools, while many of them are great it still comes down to you and your team to develop a strategy for brand management. Review how you look at your companies customer service, offerings and employees as well as their engagement. Consider each post and reply you make online. How you communicate with your audience is your voice. Make your voice consistent with your brands objectives.
Tools are listed alphabetically:
BrandsEye – A great tool for monitoring your brand and seeing some reporting on who’s talking about you. The tool pull s mentions from many different sources, including Google+, and allows the user to mark off those that they feel are relevant. From there, the application uses a Relevancy prediction algorithm. Mentions can be sorted and exported into an excel document.
There is no actionable syncing with social properties to evaluate reach and audience and post but there is a Firefox extension for download. Pricing starts at $199 per month for the Lite version.
Raven Tools – Social monitoring and insights from Raven are one of the leaders in the space. The software enables brand managers to review strams related to their companies brands and keywords as well as view social platforms (Facebook/Twitter/YouTube) metrics. Having all of these tools in one place is a distinct advantage to many other solutions.
An API is available but with limited social pieces to pull so developers may require additional sources as needed. A great tool that can tie in with other Internet marketing campaigns easily. Cost is as low as $99 per month.
Sprout Social – From a graphics and reporting standpoint Sprout Social is an eye pleaser. The dashboard is fun and easy to use. Sync with your Facebook, Twitter and Google+ accounts to see great analytical data to help you understand your social audience. A true social monitoring feed based off keywords and brand is lacking but the tool does segment users who have mentioned you in the past, which is great for users to re-engage.
Scheduling of posts and custom reports add to the colorful application. Pricing is scalable starting at $39 per month.
Trackur – This is a tool that always comes up when discussing social and brand management as it is a product from Andy Beal who is widely known within the SEO community. Pricing as low as $29 per month include the apps sentiment analysis as well as analytics/reporting features. An API is available at a cost as well as agency level white labeling.
It provides an RSS/XML feed as well as email alerts to monitor saved searches and more. The dashboard is friendly and actionable.
WebiMax Reputation & Social Monitoring – Available within the companies proprietary Client Center, which pulls data from multiple APIs, this application offers all of the key monitoring pieces brand managers require. Adding in your companies brand and keywords will allow users to review a mass amount of sortable mentions and citations.
WebiMax Client Center is available with all of its Internet marketing campaigns.