People Believe What They Read Online
Studies indicate that 80% of all consumers have been influenced by reviews they have read online.
Stay Informed with Industry-Leading Research and News
BrandManagement.com employs a hand-selected team of industry professionals that have proven track records and impressive backgrounds in monitoring, planning, strategizing, and executing some of the most advanced brand management and reputation management campaigns in the world.
In addition, our video product team and market researchers actively prepare research, news, and statistics for our audience each day to ensure our audience understands the important changes and evolutions in the brand and reputation industries. It is important to have up-to-the minute and in-depth knowledge in order to stay one step ahead of the competition.
Have a Great Reputation from the Start
Right now, approximately 88 percent of your future customers are researching your brand online.
In consideration of Brand Management and Reputation Management theories, an overwhelming amount of consumers actively search online each and every day to weigh the pros and cons of your brand versus your competitors. With globalization and competition increases dramatically across all sectors of the global economy, consumers want to make the right choice. They know there are alternatives to each product. They know the reputation of the brand impacts their buying decision. Business owners need to know that at any given point, their future customers are comparing them against the other choices.
- Actively monitoring your brand online is the first step.
- Knowing how to properly position your brand online and leveraging the most successful and efficient methods is vital to proper brand placement and reputation management.
- Ask yourself, are you threatened by the competition?
The viability of your brand is not something that is to be ignored and oftentimes neglected. Far too often, business owners fail to maintain the proper oversight over their brand and business online, but choose to pay close attention elsewhere. Monitoring your brand visibility online can become your greatest competitive advantage. After all, consumers believe what they read online.